Marketing Audit Essay Example | Topics and Well Written Essays - 1750 words

Marketing Audit - Essay ExampleThis report will look into the factors that make best Western a success and those that limit its performance. The Best Western is a one of a winsome place which offers an eclectic experience to all who stop by it. The property is spread out everywhere 17 acres of lush gardens and knitted closely with the North Yorkshire Moors. Their food is their main attraction. There ar three main Chapters in the essay. Chapter 1 - explores the background to the topic. This section looks into the market segments, the market mix and the trends that expunge the productivity of the overall place. Changing needs, wants, attitudes and trends are mentioned as well as roots that cause of marketing problems.Chapter 2 - highlights the important points for the reader. This essay will make use of the PEST analysis to look into the political, economic, favorable and technological aspects that have an influence on Best Western. The SWOT analysis to a fault was presented in the essay, that is an acumen into the strengths, weaknesses, opportunities and threats that are faced by any businesses. Chapter 3 - provides both a summary of the research and conclusions do by the researcher. Some recommendations were mentioned, such as Best Western needs to stop relying on its report card and devise marketing strategies that actually go after the consumers and doesnt wait for them to show up themselves. It also was suggested to increase productivity by adapting to the changes, that were brought in by the creative and technological industries.