Communication and CSR ethics Thesis Example | Topics and Well Written Essays - 5000 words

Communication and CSR ethics - Thesis ExampleThis paper shall discuss how businesses can efficaciously launch their CSR campaigns with effective communication, encourage their consumers to participate in their socially prudent initiatives while maintaining or evening improving their profitability and stability as a business. For its case study, it will examine communication strategies of Kenneth sugar Productions, a footwear, apparel, and accessories company, of its CSR initiative called Awearness.Successful businesses have been know to harness grace of God and share their good percentage with those who they deem need their help the most. This practice earns them respect, admiration and a good reputation among their stakeholders. It is also known as Corporate Social Responsibility (CSR). Hopkins (2007) defines it as a business practice of companies which aim to succeed socially and environmentally responsible behaviours as a way for their business to contribute to society in a socially relevant manner. Not to be known as purely profit-seeking entities, socially responsible organizations manifest awareness and accountability in the societal and environmental effects that their business may elbow grease (Lantos, 2001). Hence, they embrace responsible business practices and strategies in promoting better living standards for their employees and their targeted beneficiaries while still maintaining their profitability as a business (Hopkins, 2007).In implementing CSR strategies, it is essential that companies are clear in communicating their objectives to the public so that they may not be misconstrued in their intentions. It is common for people to raise suspicions in the sudden goodwill of corporations who are doing so well in terms of profit, that they may have hidden agendas to further resurrect their image and attract more business. Koehn & Ueng (2010) explain that some companies are criticized for masking shady financial transaction by buying the pub lics good will in order to counter the molest