Need of a Strengthened Species Act Essay

There lived a bird called Passenger Pigeon in North America. A century ago people could see them in thousands or even in millions. Sadly, there are very few of them left today. The species called passenger pigeons was becaming extinct like many other species. Obviously, there were no laws to protect endangered species, resulting in the large scale destruction of the native habitat. Providing legislation is, in any case, one important aspect in shaping environmentalism. Taking today’s increasing threats towards the environment in to account, a collaborative action and response become increasingly inevitable. It would provide opportunities towards expanding the value of implementing responsibility and changes with the current challenges. Therefore, the capacity of exploring the development of the Endangered Species Act (ESA) remains to be considered and vital. So this paper will analyze the present scenario to focus on the issue â€Å"should the endangered species act be strengthened? By addressing the specific loopholes in its legislation and expanding its policies to meet the current demands of today, the ESA can fully utilize its value in ensuring a mutual accountability to the government and the citizenry. However, considering the current environmental challenges, the analysis shall look into the differing perspectives concerning the viability of expanding the tenets inscribed within the ESA. It includes formulating and assessing how each side corresponds to either its development or abolishment. Catering to this avenue can help provide effective representation of issues shaping these diverging perspectives. Contradicting Ideas of Development of ESA Proponents seek to establish new principles and avenues which can address the current trends of today. On analyzing the contradicting Ideas about the expansion of ESA, the principle that has always been advocated is the reinforcement of new patterns towards amending the law, which can help standardize measures that are important today and cultivate better means for participation among the citizenry and the government (Desiderio, 2002). At the same time, the current conditions among species, considerably needs attention. Given the continued strategy to exhaust resources, updating the ESA would prove to be a constructive strategy in creating new means for consolidating efforts such as budgeting, policies, and programs for preservation (United States Senate, 2005). On the other hand, the contrasting perspective considers the abolishment of the ESA. The main reason for this revolves around the inability of the law to further address the environmental problems. It points out that the accounts for change only resulted to further degradation due to the loopholes associated with this mandate (Miller and Spoolman, 2008). Seeing this, it is indeed crucial to provide the responsibility towards institutions, organizations, and citizens that are more concerned, dynamic, and adaptive to the continuous change happening in the system. These avenues in turn necessitate better means of addressing endangered species without ample consideration to existing standards related to policies (Easton, 2009). Critically analyzing the issue, the value of expanding the ESA is one approach that can involve the government in efforts to address the problems of the environment. In particular, it considers the ability to shape furthering and expanding conservation efforts. With the ability of the US government to provide support through budgeting and enacting of rules and standards, it creates better means of consolidating the threats to endangered species (Miller and Spoolman, 2008). Such directions then infuse creating a consensus towards creating a society that is responsive and responsible towards sustainability, preservation, and conservation of today’s endangered species. At the same time, expanding the ESA also culminates the process of infusing the role of the government in social concerns. Since environmental conservation and protection of endangered species goes along with other social issues, pointing out new prospects for ESA can deliver important results (e. g. expanding the protection of animals, habitat conservation, and exhaustion of resources). Allowing this process to occur justifies the cause of establishing relationships and widens the scope of application as the interplay of groups and individuals becomes fully realized (Desiderio, 2002). Making ESA More Reasonable, Effective and Accepted Overall, it is important now to use all the available sources to recognize how the conflicting perspectives contribute to the process of negotiations and ascertaining interests. Such directions can then establish the process of how ESA not only consolidates the value of protection and conservation but also be an instrument towards furthering opportunities to reach out, communicate, and respond to the increasing threats towards sustainability and adherence to current trends. One of the main objectives of enhancing the ESA should be the maximum utilization of the money spent and recovery efforts made for the benefit to of the suggested species. Economic factors are to play no part in listing species is an original ESA mandate. While designating critical habitat, as well as accounting for species impact in development, both require a complex balancing of environmental versus economic factors (Environmental Policy Issues 2004). An example to the importance of this objective is the Pacific salmon population of the Columbia River Basin. The region includes parts of Idaho, Washington, Oregon, Montana, Wyoming, Nevada and some parts of Canada. Ever since the first listing of the Salmon population under ESA, the Bonneville Power Administration alone has spent $3. 5 billion on recovery efforts. However, to this date no published reference, to the benefits given to this five listed population by this large amount of money, have come into light (Shepard 2002). Considering the fact that ESA is the prime piece of legislation that protects the biodiversity, development is inevitable in ESA on such facts as a) enhancing the recognized causes of decline in the number of species, b) numbering of critical species must be done on a newly developed scientific base and the recovery plans needs to be very active. An assumption within the current ESA is that the species are declining in number because of the loss of habitat. Shepherd (2002) stated that many raptors including Bald Eagles are declined in number because of the thinning effect in the insecticide DDT on egg shells. Pacific Salmon has been declining due to climatic and ocean conditions. Some of these causations are beyond our capacity to control. Habitat loss had a telling effect on decline of most of the species like buffalo which were once numerous on the grass lands of United States. Those historical grass land habitats have now been converted into farms, cities, plantations and interstate highways. It is important now for ESA to recognize all the reasons for the decline of species. ESA would need still more responsible agencies to decide a few information in timely manner. First of all the determination should be accurate and impeccable on population size of species that how many potential inter breeding individuals that it may not become extinct. Secondly, the determination needs to be accurately made on the numbers are sufficiently increased and to be removed from the ESA list. Moreover, what action needs to be taken in order to increase the size of the population. ESA must direct the agencies to develop such administrative steps so that their decisions would be wholly based on the available science. ESA needs an enhancement which would ensure that every decision taken and implemented is scientific. The data collection can be done by the agencies with a complete co-operation of the public. The goal of the Endangered Species Act is not only to prevent extinction but also to bring species back to healthy population levels. The FWS describes recovery as the â€Å"process by which the decline of an endangered or threatened species is arrested or reversed, and threats removed or reduced so that the species’ survival in the wild can be ensured (Species Report Card 1997). That is why Shepherd (2002) insists on the active recovery plans. An active plan might include a description of site specific management plans which would be helpful to achieve conservation and survival of the species. The recovery plan must indicate the target population number and the criteria to assess when the targeted population number is achieved. There needs to be a schedule to implement the project with all the priorities and budget. The species report card calls for even more specifications on the recovery plans such as species reintroduction, habitat acquisition, captive propagation, habitat restoration and protection, population assessments, research and technical assistance for landowners, and public education. A time limit for a regulatory action is a federal statute mandate. The private sector undergo severe impacts if a decision is delayed resulting in a non issuance or non authorization of a permit. The private institutions might even be put out of business on such regulatory responsiveness is shown by any federal agency. One way to possibly change these attitudes and behaviors is, says Shepard (2002), by making continuing education an integral part of the technical staffs’ career. Training in the specific scientific and management knowledge needed to efficiently and effectively fulfill a job description is not asking too much of anyone. And it is a very good use of public funds and public employee time. Such changes in the ESA administration are vital for an effective and fruitful implementation of ESA. Enhancing in ESA is inevitable as it is extreme and inflexible in mandating the protection of every species regardless of other considerations. â€Å"The 1970s case of the snail darter (Percina tanasi), a small fish on the Little Tennessee River that was threatened with extinction by the building of a dam, led to an amendment allowing petitions for exemption from ESA requirements. More recently, critics have questioned the science behind ESA enforcement, arguing that healthy species are placed on the protected list. Finally, the judicial costs are enormous; lawsuits from both pro-environmental and pro-growth factions add greatly to the expense of enforcing the ESA† (Environmental Policy Issues 2004). Conclusion ESA is often measured as the most thriving section of environmental legislation; it still has the reputation of being controversial. The suggestions made here, after analyzing the conflicting perspectives are technical enough to advance the force behind the implementation of ESA. This will provide an improved co-operation and adherence from the part of the regulated public towards the realization of a better working statute. Thus the ESA should evolve itself to include sound since in order to avoid controversies. References Desiderio, M. (2002) Chapter 27: ESA Reform: Facing Hard Truths. The Endangered Species Act: law, policy, and perspectives. eds. Baur, D. C. , Irvin, W. R. , American Bar Associaton and Section of Environment, Energy and Resources. (US: American Bar Association) pp. 533-544 Easton (2009) Principle Versus Politics: Should the Endangered Species Act Be Strengthened? Taking Sides: Clashing Views on Environmental Issues. 13th ed. (US: McGraw-Hill Companies). Environmental Policy Issues (2004) The Endangered species act Issues; Proquest Cambridge Information group. http://www. csa. com/discoveryguides/ern/04jun/overview. php accessed on 11th May, 2010. Miller, G. T. and Spoolman, S. (2008) Case Study: U. S. Endangered Species Act. Sustaining the Earth. (US: Cengage Learning). Shepard, B. R (2002) How to Improve the Endangered Species Act; Applied Ecosystem Services Inc. Troutdale Species Report Card (1997) Association of biodiversity information and the nature conservancy; The state of US plants and animals. United States Senate (2005) Endangered Species Act: hearing. (US: DIANE Publishing).

How to Register Primary Cooperative

Once you have organized your cooperative, your work does not end there. The cooperative now needs a legal personality so that is can do all the acts that a cooperative is supposed to perform. With a legal personality, the cooperative can borrow money, sell its goods and services, deliver goods and enter into all sorts of business transactions. So that your cooperative can do all these, you must register your cooperative.Here is how to do it. WHERE DO YOU REGISTER YOUR COOPERATIVE? The Cooperative Development Authority (CDA) is the only government agency mandated to register all types of cooperatives. Its main office is located at 827 Aurora Boulevard, Service Road, Barangay Immaculate Concepcion, Quezon City . To facilitate the flow of its services, extension offices have been set up.These are located in (a) Dagupan City; (b) Tuguegarao; (c) Baguio City; (d) San Fernando, Pampanga; (e) NCR-Quezon City; (f) Calamba, Laguna; (g) Naga City; (h) Iloilo City; (i) Cebu City (j) Tacloban Ci ty; (k) Zamboanga City; (l) Cagayan de Oro City; (m) Davao City; (n) Kidapawan City; (o) Butuan City; and (p) Cotabato City. WHAT ARE THE GENERAL REQUIREMENTS FOR REGISTERING A COOPERATIVE? Organizing a cooperative can be complex and simple. It requires an understanding of the basic needs of the prospective cooperative members.It demands patience from the organizer who must make the cooperative’s long-term goals and objectives, and its visions a real part of the members’ lives. But it can be too easy because the Cooperative Code of the Philippines (RA 6938) has devised very clear-cut steps for the cooperative organizer and members. The following are the basic information that the prospective members should understand before organizing a cooperative. a. There are nine (9) steps suggested in setting up a cooperative. FIRST. Get organized. You must have at least 15 members to do that.At once determine the common problems you would want solved and the basic needs you would want provided for through a cooperative. You may want to include increasing your production, marketing your produce, credit assistance, power generation, banking or insurance and other similar needs. Determining your problems and needs will also help you classify the kind of cooperative you will be organizing. Even before a cooperative is set up, a dedicated core group people who will do all the organizational and paper works is a must.From this core group, working communities may be formed to set things moving. These committees may include membership, finance, executive, secretariat to name a few. SECOND. Reserved your proposed cooperative name. Secure and fill up Cooperative Name Reservation Request Form (CNRRF). This must be submitted to CDA Central Office or any of its Extension Office. A reservation fee shall apply. THIRD. Prepare a general statement called an economic survey. Economic Survey is a general statement describing, among others, the structure and purposes of the pr oposed cooperative.The structure and actual staffing pattern shall include a bookkeeper. This should indicate the area of operation, the size of membership and other pertinent data in a format provided by the Authority. FOURTH. Prepare the cooperative’s by-laws. The by-laws contain the rules and regulations governing the operation of the cooperative. FIFTH. Prepare the articles of cooperation. Mandatory contents of the articles of cooperation are the following: (a) the name of the cooperative, which must include the word â€Å"cooperative†; b) the purpose or purposes and scope of business for which the cooperative is to be registered; (c) the term of existence of cooperative; (d) the area of operation and the postal address of its principal office; (e) the names, nationality and the postal addresses of the registrants; (f) the common bond of membership; (g) The list of names of the directors who shall manage the cooperative; and (h) The amount of its share capital, the names and residences of its contributors, and a statement of whether the cooperative is primary, secondary or tertiary.The articles of cooperation shall be signed by each of the organizers and acknowledged by them if natural persons, and by the chairpersons or secretaries, if juridical persons, before a notary public. . (i) Arbitral Clause SIXTH. Secure bond of accountable officer(s). A surety bond should be secured from a duly registered insurance or bonding company. Every director, officer and employee handling funds, securities or property on behalf of the cooperative shall be covered by this.The board of directors shall determine the adequacy of such bonds. SEVENTH. Execute Treasurers Affidavit. A sworn statement of the treasurer elected by the subscribers showing that at least twenty-five per centum (25%) of the authorized share capital has been subscribed, and at least twenty-five per centum (25%) of the total subscription has been paid should be executed and to be attached t o the articles of cooperation. The paid-up share capital shall not be less than Fifteen thousand pesos (P15,000. 0).. EIGHTH. Complete the Pre-Membership Education Seminar (PMES). A prospective member of a primary cooperative must have completed a Pre-Membership Education Seminar (PMES). A Certificate of PMES must be secured from the training provider. NINTH. Register your cooperative with the Cooperative Development Authority (CDA). Submit the following required documents in four (4) copies: Four (4) copies each of the Economic Survey, Articles of Cooperation and By-Laws duly notarized; 1. Economic Survey; 2.Articles of Cooperation and By-Laws; 3. Surety bond of accountable officers; 4. Treasurer's Affidavit; 5. Approved Cooperative Name Reservation Slip; 6. Certificate of PMES; The Cooperative Development Authority (CDA) is the sole government agency mandated to register all types of cooperatives. Its main office is located at 827 Aurora Blvd. , Immaculate Conception, Quezon City. Prospective cooperatives must submit their application to the CDA Extension Office where the principal office of the cooperative is located.The following are the amount of fees to be paid for the registration of cooperatives per CDA per Memorandum Circular 2004-07, Series of 2004: The initial registration fee to be imposed shall be 1/10 of 1% of the authorized share capital or the basic fee below whichever You will need four copies each of the Economic Survey, By-laws and Articles of Cooperation. The article of Cooperative should be duly notarized and accompanied by the following: a. Bonds of the accountable officers (any director, officer and employee) handling funds, securities or properties on behalf of the cooperative.The board of directors determine the amount of bonds required based on the initial net worth which shall include the paid-up capital, membership fees and other assets of the cooperative at the time of registration; and b. Sworn statement of the treasurer duly nota rized showing that at least 25% of the authorized share capital has been subscribed, and at least 25% of the total subscription has been paid. The paid-up capital must not be less than PhP2,000. 00 It must be noted that no member may own more than 20% of the subscribed share capital; and each share must not be less than PhP1. 00. TYPES AND CATEGORIES OF COOPERATIVES 1) Types of Cooperatives. Cooperative may fall under any of the following types: a. Credit Cooperative is one that promotes and undertakes savings and lending services among its members. It generates a common pool of funds in order to provide financial assistance and other related financial services to its members for productive and provident purposes; b. Consumer Cooperative is one the primary purpose which is to procure and distribute commodities to members for productive and provident purposes; c. Producers Cooperative is one that undertakes joint production whether agricultural or industrial.It is formed and operated by its members to undertake the production and processing of raw materials or goods produced by its members into finished or processed products for sale by the cooperative to its members and non-members. Any end product or its derivative arising from the raw materials produced by its members, sold in the name and for the account of the cooperative, shall be deemed a product of the cooperative and its members; d. Marketing Cooperative engages in the supply of production inputs to members and markets their products; e.Service Cooperative is one which engages in medical and dental care, hospitalization, transportation, insurance, housing, labor, electric light and power, communication, professional and other services ; f. Multipurpose Cooperative is one which combines two(2) or more of the business activities of these different types of cooperatives ; g. Advocacy Cooperative is a primary cooperative which promotes and advocates cooperativism among its members and the public through so cially-oriented project, education and training, research and communication, and other similar activities to reach out to its intended beneficiaries; h.Agrarian Reform Cooperative is one organized by marginal farmers majority of which are agrarian reform beneficiaries for the purpose of developing an appropriate system of land tenure, land development, land consolidation or land management in areas covered by agrarian reform; i. Cooperative Bank is one organized for the primary purpose of providing a wide range of financial services to cooperatives and their members; j. Dairy Cooperative is one whose members are engaged in the production of fresh milk which may b processed and/or marketed as dairy products; k.Education Cooperative in one organized for the primary purpose of owning and operating licensed educational institutions, notwithstanding the provisions of Republic Act No. 9155, otherwise known as the Governance of Basic Education Act of 2001; l. Electric Cooperative is one or ganized for the primary purpose of undertaking power generation, utilizing renewable energy sources, including hybrid systems, acquisition and operation of sub transmission or distribution to its household members; m.Financial Service Cooperative is one organized for the primary purpose of engaging in savings credit services and other financial services; n. Fishermen Cooperative is one organized by marginalized fishermen in localities whose products are marketed either as fresh or processed products are marketed either as fresh or processed products; o. Health Services Cooperative is one organized for the primary purpose of providing medical, dental and other health services; p.Housing Cooperative is one organized to assist or provide access to housing for the benefit of its regular members who actively participate in the saving program for housing. It is co-owned and controlled by its members; q. Insurance Cooperative is one engaged in the business f insuring life and property of c ooperatives and their members; r. Transport Cooperative is one which includes land and sea transportation, limited to small vessels, as defined or classified under the Philippine maritime laws, organized under the provisions of this Code; s.Water Service Cooperative is one organized to own, operate and manage water systems for the provision and distribution of portable water for its members and their households; t. Workers Cooperative is one organized by workers, including the self-employed, who are at the same time the members and owners of the enterprise. Its principal purpose is to provide employment and business opportunities to its members and manage it in accordance with cooperative principles; and u. Other types of cooperative as may be determined by the Authority. (2) Categories of Cooperatives.Cooperative shall be categorized according to membership and territorial considerations as follows: (a) In term of membership, cooperative shall be categorized into: (i) Primary. The members of which are natural persons; (ii) Secondary. The members of which are primaries; and (iii) Tertiary. The members of which are secondary cooperatives; and (b) In terms of territory, cooperatives shall be categorized according to areas of operations which may or not coincide with the political subdivisions of the country. HOW MUCH IS THE REGISTRATION FEE?Prospective cooperatives must submit their application to the CDA Extension Office where the principal office of the cooperative is located. The following are the amount of fees to be paid for the registration of cooperatives per CDA per Memorandum Circular 2004-07, Series of 2004:. The initial registration fee to be imposed shall be 1/10 of 1% of the authorized share capital or the basic fee below whichever is higher:. BASIC FEES Primary Cooperatives Php 500. 00 Secondary Cooperatives Php 2,000. 00 Tertiary Cooperatives Php 3,000. 00 Laboratory Cooperatives Php 50. 00 .

Ethnic Marketing in Indonesia Essay

Indonesia’s national slogan  « Bhinneka ika tungat.  » that means unity and diversity, is a strong local motto that celebrates differences, specially the demographic one. This slogan was adopted at independence in 1945. This can indicate in a first approach a strongly united population, a country where people are allowed to practice and conserve their ethnic Identity. But this never was the general case in Indonesia. There is this insidious ordinary racism in the country that takes place in their everyday living. Because this sacred diversity is however limited to ethnic groups with claims to a territory: this includes the Javanese, the Sundanese and the Madurese. There are other local groups that are not as significant. For the other groups that can not have the same claims, it is another story especially when it comes to the Chinese Indonesian. Being migrants with powerful and strategic positions, they are often excluded by the population or they exclude themselves. If this is how the Indonesian society can be perceived, it isn’t the same when it comes to the marketing approach. It can be said that it is not that simple to talk about ethnic marketing in Indonesia when it is related to physical characteristics. If the comparison was made with Singapore, It is much easier to identify that a person belongs to a certain ethnic group when she is shown in an advertisement. It becomes more delicate when the ethnic groups have a lot of similarities. Even if Chinese, Indo or Arab origins Indonesians are not accepted everywhere or not recognized as true Indonesian by a part of the society, they still have their place and are represented for marketing purposes. We can give an example of Western Union: For the first Ad, adressed to the chinese Indonesian poulation, the person is an office working man, we would rather think that he has a good salary and is educated. The emphasis here is about the importance of the speed of the transaction. For the second Ad, more adressed to Indonesians with claims of territory, The main character is a little girl that due to the received money, could go to school. It shows the importance that is taking girls education in those groups. When it comes to the language, companies that operate at a national level generally use Indonesian or English for their advertisement campaigns. The use of a specific language related to a group is more likely to stay in the frame of small companies that operates in veryrestricted areas.

Major reason why we lose clients and customers in my place of work and Research Paper

Major reason why we lose clients and customers in my place of work and steps to take in eradicating this problems - Research Paper Example The paper seeks to identify the principal reasons why McKay Limited, a company situated in Lagos Nigeria that deals with companies and individual database, is not able to retain its existing customers/clients, as well as bring in new ones. The paper also strives to propose possible measures of addressing these problems. My primary role within the organisation is getting all the field reports, logging the reports on company’s database interface and crosschecking receipts before logging the payments on company’s database. I am also responsible in dealing with complaints and recommendations that are received to a dedicated email address on a daily basis from the clients. My position in the organisation gives me an opportunity to oversee the day-to-day activities of the organization. This is because I have to authorise all the paperwork before it is entered onto the company’s database. My position empowers me with vast knowledge that enables me access adequate data and information vital for this research. One of the biggest problems that are facing the company is the low ratio of permanent staff to temporary staff. The total number temporary staff enormously outnumbers that of the permanent staff. This creates a platform for those on temporary contracts to be in charge of most of the company’s filed assignments (Anja 2010, pp 91). The key reason behind the company having so many temporary staff is because they are easy to recruit. On the other hand, the organization incurs a lower labor cost compared to that of the permanent staff. There is no obligation for the organisation to enter into a contract with temporary staff (Richard 2009, pp. 212). This is because their appointment is always between a period of six months and a year. After which, the company may decide to terminate their appointment. Furthermore, the training offered to the temporary staff is always short. It lacks the needed vigorousness and thoroughness. A lot of complaints from

Materiality in Auditing Essay Example | Topics and Well Written Essays - 1500 words

Materiality in Auditing - Essay Example Auditing process, as a mechanism of professional reasoning, can be applied in any domain with its objective to identify discrepancies and likewise, report the same to the controlling authorities. It is through this mechanism that may promote corrective measures that are deemed necessary for assuring transparency in the framework. Theoretically explaining, the conceptual understanding of materiality depends largely on the conditions that facilitate accuracy as well as transparency in the financial report presentation. It is thus essential for the auditor to consider possibilities of erroneous financial reporting with the inclusion of a few relatively smaller values that could impose significant effects to the viability of the financial report. Materiality is also regarded as a point of limit and the information should be qualitative to ensure its complete usefulness. Contextually, it should be mentioned that materiality indicates the value considerations emphasized when presenting aud it report, in order to determine whether errors prevail in the accounts, or whether the accounts presented to submit a true interpretation of the financial reports offered. As per Anglo-Saxon accountancy, materiality represents error level as well as helps in understanding and interpreting of financial statements, which will not be significantly affected. On the other side, admissible error level is accepted in order to decide whether accounts are correct or not. With the help of materiality, multinationals have improved its financial statements.

Psychology Essay Example | Topics and Well Written Essays - 2000 words

Psychology - Essay Example The people of age range from 25 to 55 years will be the units of analysis for the present study. The questionnaires should be delivered to the respondents through mail and e-mail, along with instruction page for filling the questionnaire. The research instrument will comprise of six questions, and the respondents would be requested to return the same after replying to all the questions. After the gathering of data, it would be compiled in tabular form in order to interpret the results and compile the findings, on the basis of which the suggestions would be made. Introduction Myths and misconceptions maintain imperative significance in the discipline of psychology. It has aptly been observed that people just believe in a statement provided it has been supported with the so called notion. Similarly, since majority of the individuals sticks to traditions, customs and conventions, they view it hard to refute the theory has been in vogue for the last many years. Consequently, the same not ion is accepted to be true without making any investigation of the source from where it has been extracted or cited. For instance, Freud’s Oedipus complex theory, presented in the background of Sophocles’ play Oedipus the King, has been taken as a reality that the children have sexual attraction towards the parent of his/her opposite gender. Somehow, Kohut believes that the story’s most significant genetic feature is that Oedipus was a rejected child and a replacement is needed for the Oedipus myth. (Leaming et al., 2009) Moreover, it is a universally accepted perception that women appear to be more emotional and sentimental than men, and always prefer their feelings to intellect while making decisions in life. However, the experiences of real life counteract the very myth by nullifying it through researches, which state that observing of intellect or feelings has no strong association with the gender of the observer. Similarly, it is an extensively established myth, in the light of the theory articulated by 20th century American psychologist William James, that an overwhelming proportion of the individuals use up to 10% of his brain power throughout his life. Thus, 90% of the brain power remains unconsumed altogether. Somehow, no scientific research method or tool is available to endorse the same notion on humans. Consequently, myth has obtained the status of a proved theory, which is vehemently believed by the people without discrimination. Similarly, the people see eye to eye with the myth that expressing one’s anger through words is extremely supportive in mitigating the annoyance and thus turn the person cool and calm subsequently. It is therefore the therapists and counselors used to suggest the use of some object to be kicked and battered for releasing one’s anger. As Psychology Today (1983) asked, "If you could secretly push a button and thereby eliminate any person with no repercussions to yourself, would you press t hat button?" 69% of responding males said yes, 56% of women. However, in real life, people seldom take killing the other into serious consideration, and their anger calm down within moments or minutes. It is therefore the same myth has been counteracted with the latest theory that anger is sure to perish

The Impact of Cosmetic Brands towards Female Consumers Perception and Literature review

The Impact of Cosmetic Brands towards Female Consumers Perception and Behaviour - Literature review Example will be discussed in the study, the country and the world at large has undergone rapid modernization and growth with women becoming more involved in society, as well as an increasingly powerful movement among the younger women towards the sue of cosmetics in coping with cultural and social changes. These trends tend to put more emphasis on female appearance, particularly among educated women, which informs the choice of respondents between the ages of eighteen and forty (Chorlton,1988). The research study will also seek to enrich current literature, while also providing additional information about women in UK society to the cosmetics sector and other retailing sectors, as well. The information produced by this study should be of value to marketers in the identification of opportunities, which will ensure improved resource-use efficiency, especially in relation to the perceptions and buying behavior of consumers, such as selling and promotional efforts, product features, consumer targeting, and market segmentation. On this basis, this research paper will seek to pursue several objectives: The strategy used by brands that are well known in introducing product categories to the market can be referred to as brand extension attitude (TusÃŒÅ'kej & Podnar ,2010). Many companies use the strategy as a way of strengthening their brand equity and making it more influential. According to Alav & Zeynali (2013), an effective strategy for brand extension should strengthen the image and name of its parent brand. Brand extension also influences the consumer’s perceptions and attitudes favorable towards the extended brand (Sundaram & Webster ,2009). According to Berger (2011), a successful brand image will enhance the consumer’s ability to identify needs that can be satisfied by the brand, while also differentiating it from competitors and improving the probability of the consumer purchasing the product. By maintaining a favorable brand image, companies and their products, will

Business Consulting Paper Essay Example | Topics and Well Written Essays - 500 words

Business Consulting Paper - Essay Example The external consultant advices different clients compared to an internal consultant who only advises his company. This essay expounds on what is a business consultant and his or her respective roles and responsibilities. A business consultant is a person who is an expert in business fields and offers advice and guidance to firms mostly at a fee. The business fields include finance, management, accountancy, human resource and procurement. For instance, a finance consultant advises a firm on management issues of finances and how to get the finances. He or she advises them on how to issue stocks, rights issues, bonds and any other tactic of gaining capital from the shareholders. He or she advises the client on how to join the stock exchange markets to trade in stocks. This is done to improve the capital base of an organization thus facilitating its growth. An example of a firm providing financial consultant services is Deloitte Consulting LLP (Malone, 2012). A management consultant who is still a business consultant, advises firms on any management issues. He or she guides a firm when setting up its organization structure, and also when coming up with the roles and responsibilities in every position. A management consultant also helps any organization to choose the best organization culture that would improve the performance of the employees. An example of management consultant firm is the McKinsey & Company. It has been offering these services since 1926. Human resource consultant gives guidance to an organization on how to handle its human resource; a framework on how to recruit, induct and associate with new employees is set by the help of a human resource consultant. An example is Mercer LLC in the United States, which has many offices worldwide (Malone, 2012). Finally, a procurement consultant who is still a business consultant,

Research paper Essay Example | Topics and Well Written Essays - 2250 words

Research paper - Essay Example Using the case studies reported by Mary Van Kleeck and Elizabeth C. Watson, and also the findings in the research of Jacob A. Riis, this paper will show how the children existed at that time. There will be references made to the law, and those required to enforce it, as well as to the organizations which sought to alleviate the suffering. One of the most poignant quotations in Watson's research, sums up the horror of the situation; when speaking to a little girl of about five years old, who cut out embroideries, n being asked how long she had been cutting embroidery, shrugged her little shoulders and replied, ! Ever since I was.(Watson, p.5) She lived in the Bronx where embroidery factories provided the work, and as soon as she could manage to use scissors, she helped in separating the strips of cloth. The question arises as to how and why such a set of circumstances was allowed to happen, to rob this child and thousands of others, of the natural, playful, learning experiences of a normal childhood. 'How the Other Half Lives', goes some way to providing answers. He explained the growth of the tenements as created by the need to house many very quickly, and how the rich moved out and away from the nice homes at the East River. Such houses were then taken over by 'real estate agents and boarding-house keepers' (Riis, Chp. 1 p1). The old houses became valuable commodities, where large rooms were divided into small, dark spaces, to squeeze more people in, make more money. The important fact of fixing the rents high because of the belief that the poor were destructive, immoral and lived in squalor: o cover damage and abuse from this class, from whom nothing was expected, and the most was made of them while they lasted(Riis, quoting a report to the Legislature, 1857, p.1) The need grew for more cheap housing; more immigrants came, wanting to be near their place of work, but the condition of that housing, and the fact that landowners or proprietors were also employers, kept people in the loop of poverty from which there was no escape. In his chapter on 'The Bohemians Tenement House Cigar Making', this system and the involvement of the children in the arduous task of just existing, he clarified thus: en, women and children work together seven days in the week in these cheerless tenements to make a living for the family, from the break of day till far into the night." (Riis, Chp.12,p.2) and.. ather, mother and son, together a full team, make from fifteen to sixteen dollars a week(Riis, p.3) They were paid $3.75 for 1,000 cigars, the parents had never had

The Last of the Mohicans - Accuracy Report Essay Example for Free

The Last of the Mohicans Accuracy Report Essay Question: To what extent is the film The Last of the Mohicans an accurate portrayal of historical events? The last of the Mohicans, the film, was based on a novel by James Fenemore Cooper. It is a fictional story set in an historical time. The movie is based on The French and Indian War also known as The 7 Year War. The war started in 1756 and ended in 1763. The French and English were fighting each other for the land between their two settlements and the possession of America. At the start of the movie, it tells you that the year is 1757, the third year of the war. But in fact 1757 was the second year of the war because the war started in 1756. This means that the third year of the war would have to have been 1758. The countries involved in the war were England and France plus the Native Americans (Huron, Ohawa and Mohawks). This was accurately portrayed in the film. The cause of conflict between the two countries was the fact that the English started to setting up farms in French Territory and the French werent to happy. There had been conflict before the war but this was the strew that broke the camels back. Some Native American tribes decided to side with the countries fighting by making deals with them. The Mohawks decided to side with England but the Huron and the Ohawa tribes decided to fight with the French because the French had always been better to the Native Americans then the English had been. The locations and their names were accurate in the film. The three forts were Fort William Henry, Fort Edward and Alburney. They were all placed inside the fought over land between the French and English settlement. In the film there were three Military Leaders. These were General Webb (British), Colonel Munro (British) and General Montcalm (French). It is a historical fact that these three men did exist during this time. The movies terrain was accurate to what it was like back then. They were situated in the mountains with lots of tree cover which made it hard too fight because it gave the troops more places to hide and made it easy to ambush a moving party. The Costumes of the actors and actress were accurate to what they wear back in those times. The Military wore the red coats with their black hats, black boots and black pants. The colonists were wearing everyday farming clothes that were worn and old and the Native Americans were wearing animal skins, feathers and strange hair styles as they did back then. The Native Americans used knives and spears as weapons, which were all hand made by their people like they would have been back then. The Troops and colonists used shoot guns, swords and those guns with the swords on the end, which would have been shipped over from England and France. The weapons were accurate to those that would have been used back then. The Native Americans and France used a different style of fighting to what the English used. The English would just stand in line and fire, making it easy for them to be shot because they were not protected. Where as the French and Native Americans would hide behind trees, bushes, etc, and fire from were they where. This way the English wouldnt know where they were and they had protection. We get to see in the movie that the Native Americans were very brutal in the way they killed people and they way they scalped their victims. The English  and French killed people as easily and quickly as possible. The Native Americans liked to make people suffer. But the Native Americans were more caring when it came to the way they respected the environment. Because they lived off the land, they respected the land and I tried to give back to the land. A good example of this in the film was at the start when they killed the dear. Once they had killed it, they prayed for it and thank it for giving them food to keep them alive. They called it brother like it was part of their family. The British Army didnt care much for the colonists. For all they were concerned, the colonists were there for their convenience. They were there to help them fight and win the war. Thats all they cared about. The colonists werent happy by this. They were promised by Munro that they could go help their families if they were under attack. But when this happened, Munro would not let them go. The colonists were extremely mad. They hated the British Army for this. But the British Army and the colonists needed to stick together to fight the war. Otherwise they would not win. If they went their separate ways, they would not have enough power to defeat the French. The French were nice to the Native Americans when they first settled but when it came to the war, all they wanted was for them to fight for the French and they didnt care about the rest of the deal they made with them. The English were the same but they had treated the Native Americans worse when they had settled, so not many Native Americans liked them. At Fort William Henry, the English didnt have enough man power to beat the French. With some of the colonist sneaking out to help their familles and no back up from Fort Edward, they had to surrender because they could not win. The French promised the English that they would become prisoners of war and would be safely lead back to Fort Edward were they could stay with their families and not be harmed. But the Native Americans didnt like this. They were promised that they could kill the English and scalp them but the French went back on their word. The Native Americans were extremely mad and ambushed the English Party while they were being escorted to Fort Edward. The Native Americans killed the English and the French and scalped them. Even though the movie was historical correct in most ways, there was still some fiction in it. It is true that there was an existence of a tribe called the Mohicans (later to disappear due to European settlement) but there is no proof that there was an existence of the three heroes (Nathaniel/Hawkeye, Uncas and Chingachcook) said to be the last of the Mohicans. Munro didnt send for his daughters in the middle of the war so they couldnt have been any romance between the eldest daughter and Nathaniel. And finally, they portrayed the English to be the heroes and the French to be the villains, when really both of the countries were in the wrong so none of them were heroes. The film is an accurate portrayal of historical events, as long as you take out the main characters, the love story and the hero and villains aspect. Everything else is historically correct, from what they wore, to what the terrain was like, to the countries involved, to what weapons they used.

Grocery market in UK

Grocery market in UK INTRODUCTION It is a fact that the last couple of years most of the industry and service sectors worldwide have lost their reliability on customers confidence. Fortunately, lately there have been some significant efforts by some industries mainly with the help of their major players (larger companies), to get back to the game. The industry sector that we are going to analyse is the food industry retailing in the United Kingdom. In order to help the simple reader to have a taste of what are the situations that occur inside the sector, we will provide some significant informations about the size of the sector, the general activities taking place in it, statistics and forecasts and generally as many informations as we can to help him understand whats happening inside the sector. Size of the grocery market in UK The calendar year 2009, the grocery markets value was  £146.3bn, an increase of 4.8% concerning 2008. For every  £1 of food and grocery expenditure , 52p goes for retail accounts for in every . 21p in every  £1 spent in food grocery is spent in convenience stores. Number of grocery stores in the UK The number of grocery stores in UK is 92,796. There are split into four main sectors, which are defined as followed : 1. Convenience stores: These are stores with less than 3.000 sq ft sales area. They are open for many hours during the day and their selling products that have at least eight different grocery categories, (e.g Co-operative Group, Londis, SPAR). Traditional retail: These stores have less than 3,000 sq ft sales area.This includes newsagents (selling confectionary, newspapers and tobacco), specialist off-licences,specialist grocers, food specialists (chains of bakers, health foods,butchers, etc.) and independent specialists. Hypermarket, supermarkets superstores: In this category, we have the Supermarkets which have sales area of 3,000-25,000 sq ft ,Superstores with sales area over 25,000 sq ft and Hypermarkets with over 60,000 sq ft sales area. All of them are selling a broad range and a variety of mainly grocery items. Non-food products are also sold in those stores (eg Tesco, Asda). Online channel: Here we have the category of sales via internet. We must mention the fact that approximately 70% of sales are made in superstores and supermarkets. The remainder majority is accounted by convenience retailing, with traditional small retailers that account for only 7% of sales. Table 1 provides a breakdown by category. Table 1 UK Grocery Retail Sales by Category, 2009 value % food and drink  £ 91.6 bn 62.6 % tobacco  £ 16 bn 11 % non-food grocery  £ 23.5 bn 16.1 % non-grocery  £ 15.2 bn 10.3 % Total retail sales through UK grocery outlets  £ 146.3 bn source: IGD Grocery Retailing 2009 As we can see from table 1, food and drink are by far the category that is consumed more by the public. What is really interesting and for that reason we provide Table 2 is the increase of non-food grocery category by the amount of  £6.5 bn (38%) from 2005 to 2009. It is also very important the fact that there has been a general increase of the total retail sales through UK grocery outlets by 21% in that period of time. UK Grocery Retail Sales by Category, 2005 value % food and drink  £ 78 bn 65 % tobacco  £ 12 bn 10 % non-food grocery  £ 17 bn 14 % non-grocery  £ 12 bn 10 % Total retail sales through UK grocery outlets  £ 120 bn source: IGD Grocery Retailing 2005 Value of sales Continuing the above, we add the fact that through grocery, outlets have increased by 3% per annum in real terms over the last 10 years. This growth reflects rising non-grocery sales and higher average spend (i.e. better quality or ‘premium food, more convenience purchasing etc). UK Grocery Market Performance Grocery market performance. Source: IGD Research 2009 As we can observe from the diagram above, year by year there has been an improvement on the UKs Grocery Market Performance. Some of the multiple reasons that we present here is first the fact that demand and technological trends have reinforced each other. Larger stores with a wider product variety and range have encouraged customers to make larger and less frequent shops. Also, the technological improvements (i.e. checkout scanning, stock control, longer shelf-lives, fresh produce) have further reduced the costs and attracted consumers. Loyalty card schemes have indeed given retailers a new insight into consumer preferences as well as managed to enable them to get more involved into product development. Aggregate Market Share The diagram below shows the larger groceries in UK, according to their share in the domestic market. Tesco currently has a steadily and commanding increasing of slightly more than 30 % share of the non-convenience grocery market in the UK. During the 1990s, Sainsbury and Tesco enjoyed analogous market shares (of 20 to 25 %), however Sainsbury has lost a lot of ground since. Number of employees Employment in food drink retailing exceeded the number 1.2 million of employees in December 2009. This number aproaches almost 5 % of the employees in the UK. Over 60 % of the employees were either part-time or female employees (45 % were both female as well as part-time occupied). Profit Margins Supermarket profit margins range typically between 2% and 6%. According to Food Industry News, (just-food.com, 2010), the beginning of 2010 for the UK grocery retailing group were much improved in comparison with last year. More accurately, there was a 4% rise on grocery sales in relationship with 2009. Group revenue from ABFs (Assosiated British Foods) continuing businesses was 17% ahead of the same period last year. The matrix below shows the sales and the profit margins for the year 2009 for the UK retailers. source: DTI Added Value Scoreboard 2009 Forecast Circumstances look set to remain really challenging for retail throughout 2010. Verdict is forecasting growth of just 1.3% for 2010, the second smallest growth rate, following 2009. Verdict is predicting a low growth in retail sector over the next couple of years, as the impact of the recession continue to be felt by customers. Food inflation continues to ease in Q1 2010, at 1.7%, compared to 8.9% in the same period a year ago. Inflationary pressures are subsiding due to falling commodity prices, less seasonal price fluctuations and price competition within the sector. In fact, we are forecasting food inflation of 1.9% for the year, down from 4.4% in 2009. Major Challenges Establishing an Online Grocery One of the major challenges that food retailing industry is dealing with nowadays is the online grocery market. The Internet grocery market is an extension of the home-shopping philosophy. It is a sector that has already demonstrated considerable growth and that promises further substantial increases in the future. Online grocery sales in the UK are expected to double by 2014, according to researchby industry analystsIGD (just-food.com, 2010). Internet sales across many product sectors have achieved and continue to achieve high annual growth rates in the UK. Indeed, consumers passion for and propensity towards purchasing items online show no sign of abating. Last year, 13% of adults shopped online for groceries an increase of 63% on 2008, according to the IGD data. UK consumers will spend GBP7.2bn on food and grocery shopping online by 2014, nearly double the figure for 2009, IGD supports. For retailers, the online option provides a new channel through which to sell their products, display a wide range of items to their customers and develop their share of what continues to be one of the fa stest-growing sectors of the grocery market. Internet grocery, offers to the consumer, a variety of options and a number of advantages: It enables them to view a wide range of products, to compare prices and to arrange delivery at a convenient time. From the moment that these options and these benefits are appeared to the consuming public, a necessity is created for the food retailing sector and more specific for the large supermarkets to respond to this major challenge. The Internet or online grocery market in the UK is dominated by four of the UKs major supermarket chains Tesco, Sainsburys, ASDA and Waitrose and by a fifth supplier, Ocado, which is a warehouse-based online operation and a partner distributor to Waitrose. Outside of these five major suppliers, the market is mainly populated by a wide range of niche, specialised retailers, many of which offer products that are not always available in the major supermarkets. Apart from the five leading online suppliers, no other supermarket chain in the UK operates in the online grocery market not even Morrisons, which is the fourth-largest supermarket chain by market share. The way UKs retailing sector and its marketers are responding to this major challenge, is -as we have just mentioned- by setting in the front line its Supermarket and hypermarket chains to create a profitable and competitive online grocery. Tesco, leading the online offers in the domestic market, provides a variety of benefits that the customer-member can enjoy. Visiting the companys site (www.tesco.com) we can find not only everything that is related with food-product variety and prices, but also a number of other services (non-food) like books and entertainment, clothing, mobiles and a number of banking and insurance services as well. This way, the consumer can be informed about any price of the product that he is interested on buying and calculate the exact total amount of money needed for his/her supermarket expenses, rather than making an off-hand calculation in the duration of his/her shopping. Also, the non-food services create the feeling of a complete market in which the con sumer can find almost everything. A similar approach is been followed by the other supermarkets too. Another innovative way that the British grocery has invented is the club-card. This card is provided to every customer-member of a specific supermarket, either by registering online or by simply asking to the supermarket to provide him/her one when he/she visits the supermarket for shopping. That way, every time the consumer buys a product, a small amount of money is been credited in his account with the form of points, and after a predetermined period of time -when a number of points is collected-, a letter arrives to his address informing him that he can exchange the number of points with a number of products depended on his decision (i.e. a voucher of 10 pounds for consuming products), or with a number of gifts that the supermarket has decided to provide (i.e. a T.V. set for each consumption of products, valued above 500 pounds ). Home delivery, is another very important benefit of services that the online grocery provides. Throughout a wide variety of products that the consumer can find on the web-site of every online grocery, he can order the desirable products and have them home delivered in an exchange of a small amount of money (usually 4-5 pounds). That way he can save a lot of time from going to the supermarket, waiting in the queue and carry all those bugs to his house. In addition, exclusive research commissioned for this report showed that 17.8% of all respondents purchased groceries via the Internet at least once in a year, with 3.8% making online purchases at least once a week and a further 2.4% making them two or three times a month. One in 20 respondents said they purchased groceries online once a month. However, almost a third of those who said they bought groceries via the Internet agreed that, due to the recession, they had reduced the amount they usually spent on online grocery purchases. The recent focus of the five major online grocers has seen them expand their distribution networks, improve their stock availability levels and enhance the functionality of their websites. However, in the current recession, other factors are now being given more attention particularly price competition between the sites, which is becoming increasingly important. In addition, environmental issues have become more significant. For example, the leading suppliers have introduced measures to reduce the number of plastic bags used for home-delivered orders and to use more fuel-efficient delivery vehicles. As at December 2008, the UK had the fifth-highest number of broadband subscriptions among the Organisation for Economic Co-operation and Development (OECD) group of countries (and the third-largest number among the European OECD countries). These high broadband connection rates have enabled the UK to become a leading centre for online sales in general, and for online sales of grocery products in particular. Plans have been outlined to construct a super-fast broadband network across the UK, and this should in turn allow the online grocers to develop new website designs and technologies in order to take advantage of such developments. Key Note forecasts that in the 5 years up to 2013, the UK Internet grocery market will continue to demonstrate high annual rates of market expansion and to account for an increasing proportion of grocery sales overall. The value of the Internet grocery market is projected to more than double by 2013, compared with the size of the market in 2008. Promoting Sales of Healthy Brands Another great challenge for the British food retailing sector -in order to maintain its position, its good reputation but also to increase it is to promote the sales of healthy strong brands. But what is a healthy strong brand and what are the key points for the marketers for energizing a healthy brand? A healthy and strong brand generates more results than just bigger sales. It sustains a product over time through consistency and excellent communication, providing at the same time value to its target customers. It is based on a proposition of genuine substance and value to the target customer. It wins, builds and retains customer loyalty and also maintains its relevance over time by evolving in response to changing customer expectations and perceptions. It creates a competitive advantage, increases the profitability of the business and also it is consistent with the business strategy. It provides a protective for growth strategies but also tries and most of the times succeeds to become a barrier for new entrants or substitutes to the market. Ways of succeeding some of the above goals we are providing to the following paragraphs. Trust is one of the drivers of brand credibility. Its an intangible that overrides the importance of any product, service or experience. Yet, as we have mentioned in the beginning (the latest years most of the industry and service sectors worldwide have lost their reliability on customers confidence), trust has eroded. In order for a company to gain customer trust is first of all to be simple and dont give great promises that could be proved untrue or impossible to be realised. Of course every promise must be kept. Going forward, trust is growing in importance, to become one of the most important and sustainable competitive advantages an organisation can own. If a brand and its marketers follow that strategy combining with being close to the customers, the long term affects could be unpredictably well. Adding value to the brand is in our opinion also a major factor to the sales promotion of a healthy brand and in order to achieve this we need what we call innovation. Imagining and creating new value requires seeing what others dont. In a food retailing sector, innovation could be achieved either by influencing or shaping the companys vision, or to inspire to come up with a new business concept, an entirely new venture, or a new brand. vale edo mia kainotomia ton supermarket morrisson. Other innovative ways could also be the addition of a new product, service or experience for a certain customer segment or the effort to speak the language of those consumers already â€Å"living† a trend so they can produce new products adjusted to the new trends and needs. The goal of any organisation is to create sustainable competitive differentiation, by providing to customers what they value and want in ways that others cant. One way to beat competition, according to Kim and Mauborgne in their book Blue Ocean Strategy, is to stop trying to beat the competition. Instead, create uncontested market space to create and capture new demand. Thereby, the competition becomes irrelevant. The classic example of creating a blue ocean (referenced in their book) is Cirque du Soleil. From a group of 20 street performers in 1984, Cirque is now a major artistic entertainment company delighting almost 90 million spectators a year. The company looked at traditional circus acts like Ringling Brothers and transformed them into â€Å"Broadway meets artistic music and dance† experiences. While increasing customer value and ticket prices, they simultaneously eliminated the largest cost items of the circus, including the star performers and animal shows. This is an extremely good example of how health brand marketers managed to create an uncontested market space. Finally, we can support that the more you know about your customers as real people looking beyond their obvious needs to their hopes, dreams, fears and challenges the more you can help them achieve. In return, you will have customers who become enthusiastic fans of your organisation. The most significant method that should be used to achieve this is through the social media and its ways. Social media has really changed the way brands are connecting with their customers. More and more companies are starting to realize the value of social media and are quickly adapting this new form of communication. However in order to have a successful social media strategy, it is important to have an internal culture that is ready to accept and learn. Some effective ways to achieve social media method are the following: 1.Internal engagement. Internal engagement gives employees, the ones who power your brand, the chance to shine. One of the best examples is Best Buy Connect. Best Buy has been a brand at the forefront of social media, using blogs, social networking tools, forums, and video to build brand awareness and keep consumers up-to-date with Best Buy News. Best Buy has given people a platform to share and discuss technology and tech-related products. In this platform, someone can find â€Å"Product Discussions† and discuss topics like Computers, TV, Gaming, Appliances, Audio, Cameras, iPods, Mobile Devices and more. They also have a section for â€Å"Customer Service†, â€Å"Reward Points†, and â€Å"Meet the Moderators†; who by the way take the time to make sure the forum is a stimulating environment where there are valuable conversations. 2. Collaboration. Another very important technique is to create mechanisms for customers to influence your products and services. The best example here is Dells IdeaStorm. Through this innovative website-idea of Dell the visitors-customers of the website can view all the posted ideas from the community, post their ideas for Dell products or services, promote or demote ideas by voting, or seen their ideas become a reality by sending them to authorised people of the company who examine them and if there are eligible they make them true. By surfing a little bit on the web-site, we found some amazing informations like that people who where participating to this web-site have contributed 11,790 ideas, theyve posted 84,546 comments and the site has been promoted 667,054 times. Most important, Dell has implemented 337 ideas based on customer input.This web-site provides a real contact with the customer. It is a web-site where everybodys ideas reign. 3. Authenticity. Hear we provide an excellent example where Mayo Clinic (One of the best clinics in the USA) keep their customers (old people in this specific example) happy by buying them a piano. In the video that we are referencing, someone can really see the happiness on their faces when the old couple is playing the piano. 4. Feedback. Some companies lately have created a site that really communicates with the customers. An expert daily replies to a number of customers through twitter or other similar methods where he really helps them with any kind of problems that they have or answer to any possible question. ComcastCares is a very good example to describe such a situation. 5. Participation. My Starbucks Idea is a web-site that Starbucks has created where they have pursuit their customers that they know better than anyone else what they want from Starbucks. There, people are able to share their ideas, express what they think of other peoples ideas and join the discussions. Finally experiences (create new ways of delivering experiences that fit with their lifestyles), conduit (allowing customers to share with each other through you rather than driven by you) and sharing (allow customers to share their ratings) are some supplementary methods that can be considered as effective ways to achieve social media method. Summary-Conclusion As we have seen so far, there has been a significant effort with a variety of ways -by the food retailing sector in Britain- to attract their customer confidence again. In our opinion, the approach that overrules every other method is the fact that the new strategy includes the customer as a real part of the organisation or the sector. This new era, sets the customer in the top of the pyramid making him the one who takes the basic decisions of what he really needs and giving then the green light to the companies to make it true. When people feel like they matter to the company, and when you engage them in ways they value and want, theyll matter more about you. This way, company and customers are acting no more individually and rivalry to each other. On the contrary, they move hand by hand on the same side of the river trying to accomplish the best outcome for both of them. Once again, the forecast predicts rise tade% until 2015 Finally, if the online grocery continuous this way, it will give more push to the top

Arthur Millers The Crucible Essay -- Arthur Miller Crucible Essays

Arthur Miller's "The Crucible" 'The Crucible' was written in 1952 by the twentieth century American playwright Arthur Miller (1915-.) Miller was born in New York and educated at the University of Michigan where he began to write plays. Most of Miller's plays are set in contemporary America and on the whole offer a realistic portrayal of life and society and the theme of self-realization is re-current e.g. John Proctor in 'The Crucible'. 'The Crucible' was the third play Miller wrote. It is a play about the Salem Witchcraft Trials of 1692 in Salem, Massachusetts. It was used as a parable for McCarthyism in America in the 1950s. Miller's play 'The Crucible' has recently been made into a hugely successful film that stars Hollywood actress Winona Ryder showing its enduring themes. The play concentrates on key figures of the trials: Abigail Williams, Mary Warren, John Proctor, Elizabeth Proctor and Reverend Samuel Parris. These were all real people trapped in the devastation of the time. The disturbing storyline powerfully depicts people under pressure and certain issues involved, Senator Joseph McCarthy; an important figure in the USA in the 1950's is mentioned somewhat in 'The Crucible.' For instance; a certain similarity between the Salem Witchcraft Trials and McCarthyism was the fact that they both failed to make a plausible case against anyone, both their colourful and cleverly presented accusations drove people out of their jobs (and in 'The Crucible') and their towns and brought popular condemnation to others. The persecution of innocent souls is apparent in both Senator Joseph McCarthy's work and of 'The Crucible.' McCarthyism was when all left wing views were arraigned for un-American activiti... ...his essay. The witchcraft trials in Salem were remarkable, mainly for the numbers involved. Before the witchcraft hysteria was over the girls had pointed the finger at hundreds of supposed witches, not only in Salem but also in places far apart such as Andover and Charleston. They even accused people they did not know e.g. Abigail accused Hales wife whom she had never met. By October 1692 doubts had set in about the girl's testimony. In December 1692 Governor Phillips appointed a new session of the Superior Court of Judicature to clear the jails, and issued a general pardon to all persons still under suspicion. By this time, however, nineteen people had been hanged, one pressed to death under a pile of rocks (Giles Corey) for refusing to speak at his own trial, and at least two more people had died in prison, bringing the number of deaths to twenty-two.

Rabies Symptoms :: Medical Disease

Rabies Symptoms Rabies is an extremely old disease. Some speculate that it is as old as humankind itself. Rabies belongs to a family of viruses called lyssa. Lyssa is the Greek word for rabies, which is derived from the root â€Å"lud†, which means violent. The first case of rabies was described in the 23rd century BC in the Eshuma Code of Babylon. Generally, the virus is transmitted to humans by other animals or humans who are already infected. Rabies is an extremely deadly disease, and if left untreated, it has a mortality rate greater than 99 percent. In fact, there has only been one documented case of a human that has survived this deadly disease. The course that the disease takes is often violent. (fas) Picture a dog coming down the street, madly dashing this way and that with no apparent goal other than biting anything and everything. Everything about this dog has changed. He no longer remembers his friends, and he no longer wishes o eat or drink, in fact he is hydrophobic. This lack of nutrients brings an end to the dog’s yelps of pain after a few hours or days. The cries become weak and harsh, fatigue sets in, and the animal seizes and eventually dies. This series of events is commonly known as â€Å"mad dog†. (Webster 3) The term â€Å"mad dog† may be more familiar to most people than the term â€Å"rabies† is, but they mean the same thing. The disease is usually, but not always, transmitted to humans by a bite. As the disease progresses, the sanity of the affected animal or human gradually deteriorates. By the time an individual displays the symptoms described, it has already lost its battle with the rabies virus. Rabies is a disease that must be caught as early as possible; the longer it takes to diagnose, the less chance of survival there is. The earliest sign of infection is a change in disposition. The victim may develop a troubled or 1 distracted look, which is followed by lack of desire to recognize or be friendly with others. However, in other cases an individual may become more gentle and friendly. (Webster 4-5) There are two general forms of rabies; furious rabies and dumb rabies. Frequencies of furious and dumb rabies are approximately equal in both the laboratory and in the field. Furious rabies is the more stereotypic form of rabies. Individuals often wander about, followed by signs of excessive excitability or irritability.

Masters and Gautama: A Synthesis of Buddhist Philosophy :: Buddhism Buddhist Philosophy Papers

Masters and Gautama: A Synthesis of Buddhist Philosophy Regardless of who we are or where we come from, we are unlucky enough to be subject to a world consisting of modifiers, pre-established social elements, systems of opinion and belief, which, though we may be unaware of them while they work their magic on us, ultimately serve to wrap us in a prison of thought. At the same time, there exist modifiers which may serve to free us. Depending on the right conditions, the time, we can be fortunate enough to see through the shroud pulled over our head at birth, to the true explanation of why we’re here, the truth of our existence. It’s for this reason that I’ve chosen to bring together two articles which, in their own way, relate the story of just such an occurrence- where a person comes to the realization that the world is absolutely different than what their influences in life have led them to think of it as. The first is an excerpt from a book, which acquaints us with the history of the Buddha, his exposure and realization of the vagaries of life, and his subsequent pursuit of enlightenment thereafter. The second is the story of a man on death row in San Quentin prison who, very comparatively, through the study of meditation and spiritualism, raises his perception of life to a new level and begins to see through his own veil of thought, recognizing the horrible falsehood of his past. These two texts clearly illustrate the potential every person has to change themselves, their lives, by simply turning around and evaluating the way they see and interpret the world. Together they demonstrate how anyone can rise over the problems of their past, reject what they’ve grown accustomed to thinking of as normal, in an effort to better themselves. From the book â€Å"The World’s Religions,† the excerpt â€Å"Buddhism† by Huston Smith gives us an informative, yet summarized look, into the life of a man named Siddhartha Gautama. Born of a king into a life of luxury, in what is now Nepal around 563 B.C., Gautama was prophesized to be the â€Å"world redeemer†(par. 9), the one who would see the truth of existence and eventually lead people from Brahmanism and the vagaries of life. This story has been told by many authors countless times, there is no real unique quality in Huston’s telling, but this version of the narrative, with it’s clarity and straightforwardness, makes it a perfect selection to use for the telling of the Buddha’s past.

NFLDraft Busts

NFL Drafts are always an exciting time. So many predictions, so much expert analysis, so much time, money, and energy all spent on one goal: To decide which players will have success in the NFL. An enormous amount of hard work goes into drafting a single player. Teams spend countless hours, days, months, and even years trying to figure out which prospects have the greatest potential to find success. The NFL Draft consists of 7 rounds of all the rounds the first round is the most hyped and anticipated and understandably so as some of the best college players are drafted in this round.When drafted in the first round the future prospect has to live up to the enormous expectations that come with being drafted in the first round. Some go on to find success in the NFL and fulfill their duty as a first round pick, however there are many circumstances in which first round picks fail to live up to the expectations. In that scenario they are considered a â€Å"Bust†. Although first roun d picks have enormous pressure to perform well they are also very handsomely paid.In 2008, the average guaranteed salary for a first-round pick in the NFL was $11,924,000. For second-round picks, that number drops to $1,932,000, while third-round picks averaged $668,000 guaranteed. The steep drop illustrates the significant financial importance a higher draft slot has for a prospect. So it’s easy to see why there is so much pressure on first round picks. However the first round is not the only round of the draft there are six more rounds behind it. Teams can defiantly find talent in all rounds of the Draft.Hall of Fame quarterback Joe Montana was drafted in the third round, 3-time MVP Brett Favre was drafted in the 2nd round and 3-time Super Bowl winner and future Hall of Famer Tom Brady was drafted in the 6th round with the 199th overall pick. Even with all the great NFL Draft picks there are some really horrible and frankly stupid draft decisions. For every Tom Brady there is a JaMarcus Russell. With that being said we now break down the Top 10 worst draft picks in NFL history. Picks that cost their teams millions and the chance to draft future NFL stars and Hall of Famers. 10.Jeff George, QB, Illinois (1990 / Round: 1 / Pick: 1) The Colts traded to draft George, making him the first pick in the 1990 draft, and then rewarded him with the richest rookie contract in NFL history. What should have been a dream career with his hometown Colts turned ugly almost from the start? By the time it ended after four seasons with a trade to the Atlanta Falcons, he had made vile gestures to the hometown fans, argued with Coach Ted Marchibroda, held out for 36 days, and tried to get a trade. George would turn out to be a journeyman quarterback being on seven different teams.He had a passer rating of 80. 4 and threw for 27,602 yard with 154 Touchdowns and 113 interceptions. 9. Blair Thomas, RB, Penn State (1990 / Round: 1 / Pick: 2) Thomas was drafted by the New York J ets in the first round (second overall) of the 1990 NFL Draft. His NFL playing career spanned six seasons. Despite leading NFL rookies in yards-per-carry and AFC rookies in total yardage, he is widely considered another in a long line of Jets draft disappointments. Thomas rushed for only 2,000 yards and five touchdowns in his four seasons with the Jets.Thomas suffered a series of nagging injuries beginning in 1992 and was released by the Jets following the 1993 season. He began the 1994 season with the New England Patriots, but finished it with the Dallas Cowboys. He concluded his NFL career with the Carolina Panthers in 1995. 8. Akili Smith, QB, Oregon (1999 / Round: 1 / Pick: 3) Taken by the Cincinnati Bengals with the No. 3 overall pick in 1999 draft, Smith never grasped the complexities of the NFL game and failed to show the work ethic required to succeed in the league. He started just 17 games over four years with the Bengals, throwing just five touchdowns.He had two failed com ebacks with the Packers and Buccaneers before an uneventful, short stint in the CFL. As for life after football, in March 2010 Smith became a graduate football assistant at Cal. He was hired by head coach Jeff Tedford, who previously coached Smith at Oregon as offensive coordinator. 7. Lawrence Phillips, RB, Nebraska (1996 / Round: 1 / Pick: 6) Phillips was drafted sixth overall in the 1996 NFL Draft by the St. Louis Rams despite his considerable character issues; several teams with higher picks declared they passed on him because of his off-the-field troubles.Phillips played the 1996 and part of the 1997 seasons with the Rams before refusing to show for a team meeting and practice in a dispute with coach Dick Vermeil over playing time in November 1997. The Rams cut Phillips in 1997.. Phillips is arguably one of the biggest draft day blunders in NFL history, the Rams thought so highly of him that the team traded his predecessor, Jerome Bettis, to the Pittsburgh Steelers immediately after drafting Phillips, a trade that would later prove beneficial to the Steelers. After the Rams he played two games with the Miami Dolphins before being cut.He later played for the 49ers, CFL, AFL, and NFL Europe. His lone career highlight is an infamous one as he missed a crucial block on all-pro cornerback Aeneas Williams who proceeded to knock out Steve Young during a Monday Night Football game against the Arizona Cardinals. This injury would lead to the end of Young's career. Phillips had one run-in with the law after another after his playing career was over, none worse than the one that sent him to prison last December for attacking his girlfriend and driving his car into three teens.He is currently serving a 31 year prison sentence. 6. Charles Rogers, WR, Michigan State (2003 / Round: 1 / Pick: 2) The No. 2 overall pick in 2003 by Detroit lasted just three seasons in the NFL, and caught just 36 passes in his 14-game career. Poor attitude, injuries, and a drug habit contrib uted to his failures as an NFL player. After getting cut by the Lions in 2005, the same year the NFL suspended him for substance abuse, he had tryouts with the Dolphins, Patriots and Buccaneers in 2006, but was not signed. His career was finished.After his career was over Rodgers did not face much better off the field. He was arrested in September 2008 and charged with assault and battery of a female acquaintance. In December 2008, Rogers was sentenced to attend sobriety court or face jail time after violating his probation after testing positive for vicodin. In March 2009, Rogers was jailed for violating probation. On September 16, 2009, Rogers was arrested in Novi, MI for driving under the influence of alcohol after being found unresponsive behind the wheel of his car by police.Rogers was arrested again in Novi, MI on January 5, 2010, having passed out after drinking at an On the Border restaurant, which was a violation of a sobriety court order, and subsequently sentenced to a 93 -day jail term. And last month, Rogers was ordered to return $6. 1 million of his $9. 1 million signing bonus to the Lions because his drug use violated the terms of his NFL contract. 5. Heath Shuler, QB, Tennessee (1994 / Round: 1 / Pick: 3) Shuler was a first-round selection in the 1994 NFL Draft, taken by the Washington Redskins with the third overall pick.ESPN rated him the 4th biggest NFL Draft bust of all time. [3] He held out of training camp until he received a 7-year, $19. 25 million contract. The Redskins had fallen on hard times since winning Super Bowl XXVI, and Shuler was looked on as the quarterback of the future. However, Shuler's poor play contributed to a quarterback controversy with fellow 1994 draft pick Gus Frerotte. This was showcased when Shuler threw five interceptions in a game against the Arizona Cardinals. Shuler started only 18 games in his first two years with the team and was benched in his third year, as Frerotte went to the Pro Bowl.He was out of the N FL by 1997. As a pro, his career passer rating was a horrible 54. 3 and in 2004 ESPN rated him the 17th biggest ‘sports flop' of the past 25 years. Despite his NFL career being a disaster unlike most of the previous top draft busts Shuelr actually did something with his life. After retiring from the NFL, Shuler returned to the University of Tennessee and completed his education, graduating with a degree in psychology. He then became a real estate professional in Knoxville. His real estate company is one of the largest independent firms in East Tennessee.Shuler is a Democratic member of the United States House of Representatives, representing North Carolina's 11th congressional district since 2007. 4. Tony Mandarich, OT, Michigan State (1989 / Round: 1 / Pick: 2) He was the first round draft pick of the Green Bay Packers in 1989, second overall behind Hall of Fame quarterback Troy Aikman, and ahead of the third selection, Hall of Fame running back Barry Sanders, the fourth sele ction, Hall of Fame linebacker Derrick Thomas, and the fifth selection, perennial All-Pro cornerback Deion Sanders.In 1989, Sports Illustrated called him â€Å"The Best Offensive line prospect ever†. But his career led into what is considered by many to be one of the biggest busts in NFL history. The â€Å"Incredible Bulk† came into the league as one of the most hyped players in NFL draft history. Both scouts and media began haling Mandarich as the best offensive line prospect ever, touting his â€Å"measurables†, â€Å"He weighed 304, ran the 40 in 4. 65 seconds, did a standing long jump of 10'3†³, leaped vertically 30†³ and bench-pressed 225 pounds an unbelievable 39 times†. The No. overall pick of the Packers in 1989 never lived up to the incredible hype, and after just three disappointing seasons in Green Bay, he was cut. In an ironic twist Sports Illustrated featured Mandarich on its cover s again, however this time labeling him â€Å"The NFL's Incredible Bust† quite a stark contrast from the previous slogan of The â€Å"Incredible Bulk†. Mandarich later admitted to using steroids all throughout his college career at Michigan State yet he insisted that he played his NFL career clean. 3. Tim Couch, QB, Kentucky (1999 / Round: 1 / Pick: 1)The top overall pick in the 1999 draft was supposed to be the franchise quarterback for the newly re-coined Cleveland Browns. Drafted before Donavan McNabb there were high expectations for him in Cleveland. Their GM boldly predicted that Couch would win six playoff games. Although Couch did lead the browns to the playoffs most of his time in Cleveland was marred with boos, inconsistent play, and injuries. Couch was plagued by nagging injuries and an inexperienced offensive line; also he just simply didn't have the makings of an NFL quarterback.After getting cut by the Browns in 2004, he had two failed comebacks and also had a 2 year stint in the CFL. 2. Ryan Leaf, QB, Was hington State (1998 / Round: 1 / Pick: 2) Ryan Leaf at number 2 on the all time bust list? Is this a joke? No there is somebody who we believe is worse than Leaf but don’t get me wrong Leaf was one of the biggest busts not in just the NFL but in professional sports history. There were actually scouts out there who thought Leaf would make a better pro than Peyton Manning. THE Peyton Manning. Although that notion seems ridiculous now there were quite a few people who believed Leaf was the better QB.Good thing for the Colts they picked Manning over Leaf, too bad the same can’t be said for the San Diego Chargers. In the third game of his first season Leaf completed one of fifteen passes for 4 yards and fumbled three times in a loss against the Kansas City Chiefs. He was benched after throwing two touchdown passes and thirteen interceptions in nine games, and replaced by Craig Whelihan. After ten games, Leaf had thrown two more interceptions, passing for a total of 1,289 ya rds, with a 45. 3 percent completion rate and a passer rating of 39. Leaf had poor relationships with the media and his teammates.In one infamous locker room incident during Leaf's rookie year, he was caught on-camera screaming at San Diego Union Tribune reporter Jay Posner, â€Å"Just f**king don't talk to me, all right! Knock it off! † and had to be physically restrained by teammate Junior Seau. Another on-camera incident involved Leaf confronting a heckling Chargers fan during a practice session. Two coaches had to restrain Leaf and escort him off the field. Following more poor performances and injury problems, he was released by the Chargers after the season, with four wins as a starter in three years. Unfortunately for Leaf his life didn’t improve off the field either.He has been in trouble with the law multiple times and is currently serving 10 years of probation after pleading guilty in Amarillo, Texas, to eight felony drug charges and losing his job as an assis tant football coach at West Texas A&M. 1. JaMarcus Russell, QB, LSU (2007 / Round: 1 / Pick: 1) Presenting the biggest NFL Draft bust of all time. It will truly take great skill to be worse than JaMarcus Russell. Drafted number one overall in the 2007 Draft Russell turned out to be one of the worst draftees of all time. He was hailed as the man who could finally save the hapless Oakland Raiders.He was thought to return them to greatness. He was supposed to be the Franchise. Now he’s out of the franchise but not before talking $40 million and cementing his legacy as the worst draft pick EVER! Failing to reach a contract agreement with the Raiders, Russell held out through training camp and the first weeks of the 2007 NFL season, until September 12, 2007, when he signed a six-year contract worth up to $68 million, with $31. 5 million guaranteed. He is 7-18 as an NFL starter, which is the worst record by a quarterback who was a No. 1 overall pick. He threw for 18 touchdowns and threw 23 interceptions.He threw for 4,083 yards and had a passer rating of 65. 2 He is the fastest quarterback who was a top pick to be released by his drafting team. Russell lasted three years in Oakland. Russell was often cited as being lazy, overweight, and unintelligent. He showed up to camp weighing an astonishing 300 lbs! A ridiculously high number for an NFL quarterback. Although Russell’s numbers are superior to Ryan Leaf’s; Leaf only cost the chargers $11 million, JaMarcus on the other hand cost the Raiders $40 million. So there you have it JaMarcus Russell THE biggest Draft Bust in NFL history.

My Teacher Has a Big Influence on My Life Essay

One day I was sitting in my math class, feeling bored and sleepy, when my teacher, Mr. .Ahmed woke me up by his words.He told us his story aboutmath and how his life changed after he changed his way of thinking. He also told us that he used to hate math, but he became good at math after he decided to like it. From that moment, I decided to adopt my teacher`s attitude, and I learned to be open-minded, flexible in my life and positive about math. Mr.Ahmed was a great man; he liked to teach mathfrom his heart. He used to tell us his life story in a way to convince all students to fight negative thoughts and usepositive thoughts instead. Therefore, it taught menot only to change my way of thinking but it also helped me to become open-minded. Because my father never liked math, I assumed that I would not either, so I would never been better than that.In addition Ispent the next few days thinking about the teacher`s story. I was wondering how I could be good at math, and the teacher`s word s were still echoing deeply in my earsâ€Å"My dear kids, open your mind,think in a different waysand imagine yourselves doing what you want to be.† Consequently, I learned to clear my mind, think in a different way and focus on my goals. Another aspect that attracted me more to the teacher’s story was its similarity to my situation. I didn’t like math that time, but my teacher’s words gave me tremendous inspiration I still use that till now. I also became flexible in my life; I could do anything to improve my life without listening to the negative thoughts. I was trying different ways of thinking and listening to the different points of view. As result my family noticed the big change in my life, because prior to that time I waslazy,careless, andunorganized. The next week I felt I was a different person who had a great power to do whatever it took to actualize my plans in life.Not only was my education improved but also my life.Being responsive to change helped me a lot to be successful in most classes and to be friendly with everyone. In addition my brothers appreciated my change and felt like they had their brother back. Finally, my teacher`s story put me on the solid path to walk without failing. My life changed in a positive way from being a lazy student, who hated anything related to math or science, to becoming bright student who enjoyed learning in all aspects. I became very optimistic, confident to face any problems with open heart.In one year my grades changed from D`s to A`s,so my family rewarded me with Safari to Kenya.Since I changed my way of thinking, I changed my life in a remarkable way. My teacher`s advice encouraged me to study human development and psychology.I also decided to study mathematics and to become a math teacher like Mr. Ahmed .Time passed so quickly that I couldn’t believe that I was standing in frontof my own math classteaching.In The first class I couldn’t hide my tears because I remembered my great instructor. My students noticed this, and I told them my story with Mr. Ahmed. I was astonished and unable to understand how his words were powerful for me,completely altering the course of my life. I was writing to my teacher for years telling him every detail of my life; he was a good supporter to me. Additionally, he was very happy to see me successful in my life .When I heard his death , I was feeling sad for months .However , remembering his words â€Å" man will die but his actions and words stay for good† kept me breathing till now. My teacher`s words taught me to appreciate life, and think positively, be open-minded, and be flexible in life. Although he is gone and I am sad for loss of his physical presence, I keep him and his advices in my heart. Therefore, I will keep him as symbol of my success and happiness.

Nvq 2 Health and Social Care

Give 3 examples of what you can do in your day to day work to support equality and inclusion and reduce discrimination I could support equality and inclusion in my day to day work by involving everyone in activities and and making them feel included. I could also have chats with the service users to make them feel comfortable and feel that someone cares and is there for them when they feel down and know that they can talk to me when ever they want.I could reduce discrimination by challenging it and making sure that the person that discriminates realises it is the wrong thing to do and that they shouldn't do it again as it hurts peoples feelings, by telling them in a calm and professional manner. I would also reduce physical barriers so if someone needed to move something out their way but couldn't move it themselves, I would move it for them so they can gain access to where they want to go.I also promote the service users dignity such as when they need to go to the toilet I would clo se the door so no one can see them and also when they are getting washed and dressed I would close the curtains for their privacy. I would promote their rights and choices, by letting them wear what they want and do what they want if necessary as they may need a risk assessment if wanting to go out somewhere. Describe how you can challenge discrimination If I was challenging discriminatory behaviour I would report it to my supervisor and I would also let the person that discriminated against me know by telling them in a calm and professional manner.Also if a person was on activities and only did activities with the women service users and not the male service users, I would then approach that person and discuss why they won't do activities with the male service users and explain how it is discriminating against the male service users. Having staff training could also help challenge discrimination as it will show you if the situation really needs challenging, and how you could challe nge it properly. Give examples below of legislation and codes of practice in relation to equality and diversity and discrimination that are relevant to you jobs roleHuman Rights Act 1998 Disability Discrimination Act 1995 Disability Discrimination Act 2005 Equality Act 2010 Race Relations Act 2000 Equality and Human Rights Commission If you were having difficulties promoting equality, diversity and inclusion in your work, what would you do? Include where you might go to find out information and what support and advice you could access. If I was having problems promoting equality, diversity and inclusion in my work, I would access information and advice from my colleagues and feedback on my practice and take up the opportunity to do a professional development on myself.I could also get information and advice from the Sector Skills Council, Skills for care and also look in books, journals and government websites for current legislations and guidelines to help me promote equality, dive rsity and inclusion. What is â€Å"Duty Of Care†? Duty of care is a legal obligation towards children and adults using services that are required to work in the best interest of the child or adult and also using care practice which is not detrimental to health well-being and safety of the child or adult.Duty of care also means carrying out practice only within the services own level of competence, role and responsibility. Describe how the duty of care affects your own work role. Give an example where you have carried out duty of care with the individuals you care for. Duty of care affects my work role, as I can only carry out duties for which I am competent and in my job description and having to decline care work which is not. I have carried out duty of care in my work as I work in the best interest to the service users and that is competent to my level and job description.I do this as I have to observe the service users, report any concerns to the supervisor and I work in l ine with the principles and codes of practice in my setting. I also follow standard procedures in my work including the use of resources and equipment and have regular updating of knowledge and skills. Give some example of dilemmas that may arise between the duty of care and an individuals rights. The dilemmas that may arise between the duty of care and an individuals rights is the balance between health and safety and the individuals rights.For example, the individual may want to go out on a walk but it is really cold and icy, so the service may respect the individuals rights but would gladly go along with the individual to make sure they are okay and do not fall. Another dilemma is the right of the individual to make choices of their own care. For example, the individual may want to stay in their room all day, so the service will respect their choice, but will go up and check on them every half an hour to see if they are all right.The concepts of mental capacity is another dilemma as the individual, may not have the mental capacity, so therefore, you cant really ask them what they want or what they would like to do. Asking the individuals family is a good way of getting to know what the individual would like as they know them better than the service. For example the individuals family would know what the individual likes to wear, so the service would respect their wishes and put what they say the individual likes to wear. Where would you get additional support and advice to help you resolve such dilemmas.I would get additional support from my line manager, Care Quality Standards, Ofsted, Tutor, Mentor, and professional bodies such as The Association of Health Care Professionals. An individual you care for is not happy about an aspect of their care and complains to you. How would you respond to the complaint? I would respond to the complaint by listening carefully to the complaint, acknowledge the individuals feelings, clarify and give advice on the procedure s for complaining, focus on the problem and let my supervisor or line manager know about it, and reflect and if necessary, change practice and undergo training.Describe the main points of your organisations procedures for handling complaints. The service would keep them complaint records, identify what went wrong and would respond to the complainant within agreed time, such as apologising or putting things right. Also the service would inform complainant of rights and who to complain to when complaints are not resolved. The service would also reflect on the complaints and improve the practice. Write a personal statement about how you handled an actual complaint you have dealt with.I handled a complaint once at dinnertime, as one service user wanted a burger with mashed potato, but there was no burgers left, so therefore had to have a pasty and complained that the kitchen staff don't do enough food, so I therefore spoke to the individual in a calm and professional manner and said I w ould talk to the supervisor and write it in the complaints book. I then told my supervisor that an individual was complaining about there not being enough food, and my supervisor spoke to the kitchen staff. The kitchen staff then reflected on their practice and now do enough food for each food option.